Navigating the deregulated energy market is complicated because of market volatility, changes in rates/tariffs/laws, “apples-to-apples” comparisons are difficult if not familiar with contracts and terminology, numerous pricing components, etc.. Businesses also have time constraints. To ensure the best strategies in terms of cost and risk management are in place there is active management needed. Businesses also have budget considerations, and energy cost is typically one of the top 5 largest expenses for businesses. Because of this, the deregulated energy industry is crowded. Third-party suppliers, utilities, generators, Regional Transmission Organizations, FERC, brokers, consultants, and advisors are all involved in some way. The deregulated energy industry is also new, with the Electric Customer Choice and Competition Act of 1999 deregulating the market for energy suppliers. Most brokers have come to market within last 10 years. Businesses should be educated in terms of market conditions, pricing components, strategies, etc. Utilizing a broker increases competition between suppliers to help customers secure favorable rates, with 70% of the market, and increasing, now using a third-party.